Enumclaw brothers perk up business with Book Brew Coffee
April 13, 2010 · Updated 9:18 AM
When a professed coffee connoisseur told Joshua Williams his Book Brew Coffee was the best coffee around, he couldn’t help but smile.
“We knew it was good coffee. We didn’t know it would get that response,” he said.
Joshua and Josiah Williams are the brothers behind Book Brew Coffee, a high-end, fair trade, single origin coffee. The business is Enumclaw-based and the brothers work closely with, but will not divulge, the coffee roaster. Some of the blends are also certified organic and decaffinated through a chemical-free process. The coffee ranges between $11 and $13 pound, for either whole bean or ground and is available at The Salt Shaker or www.BookBrewCoffee.com.
They launched their coffee brand about three years ago to complement their book store and printing businesses. The Williams, or their family members, play roles in Enumclaw’s Wine Press Publishing, Notation Printing and Cole Street’s The Salt Shaker bookstore.
“Our desire was to help small Christian book stores, but more and more they’re finding us because we have great service,” Williams said. They’re client list now extends across the United States, outside Christian bookstores and has expanded beyond coffee to include all the products from the espresso machines, cups, baked goods and all the marketing materials.
He said businesses can start at any level from drip coffee to a gourmet kitchen, they can outfit either from start to finish.
“It encourages customers to linger a little longer, to hangout, for some its transformed them,” Williams said.
Since Book Brew started with the publishing business at its roots the coffee blends reflect that with names like Reader’s Choice, Breakfast Preface, Writer’s Roast, Dictionary DeCaf, Espresso Libro and Best Seller’s Blend.
Friday and Saturday, Book Brew hosted a grand opening to launch its set of Hometown Blends – Enumcoffee, Black Diamond Brew and Buckley Blend.
In their travels across the country, Williams said they always run into someone who knows of one of the three towns or has visited here.
“We thought it would be a fun way to draw attention to the communities,” Williams said. “We thought it would be a cool way to bring attention to the Plateau.”