Les Schwab Tire Centers announced the awards for its free beef promotion, promotion that has a 49 year tradition throughout the west.
In Bonney Lake the Les Schwab Tire Center located at 9911 214th Ave E provided awards to Colleen Morehouse, Ken Schryver, Robert Fontaine Sr, and Aaron Taylor. Each winner had a choice of $500 worth of free beef or the cash equivalent.
The Free Beef program started in 1964 as a way to thank customers in small and rural farming and ranching communities where the company had its first stores. As Les Schwab’s retail network grew the promotion expanded.
This week, our managers drew entry forms for awards to 1,500 customers representing
$750,000 in free beef and cash prizes. “This program enables every store manager to show
customers how much we appreciate their business,” said Brian Capp, vice president for
marketing at Les Schwab Tire Centers. “In the tire industry Les Schwab has a reputation for
doing things that set us apart from other companies and customers tell us that this promotion is both fun and memorable.”