Locals jump on ‘healthy chocolate’ wagon
February 8, 2010 · 3:23 PM
The Xocai healthy chocolate buzz has hit the Plateau.
The product line has spawned plenty of media attention, most notably in the New York Times, both for the highly-touted benefits and flavor of the new-age chocolate product, but also for its network-marketing business model.
Among those involved in this region are Enumclaw’s Wanda Rex, Marie Erskine of Kent and her daughter Charity Kowalczyk of Maple Valley. They follow the basic model of the Nevada-based company, which has home-based representatives selling the Xocai products at “tastings” staged in private homes and businesses. Representatives earn their income by recruiting others to sell and collecting a portion of all profits as the sales “tree” grows.
The first local event is planned for 5 to 7 p.m. Feb. 26 at Sip City Wines in Enumclaw. While the Xocai sampling will be free, there’s charge for the accompanying wine.
Kowalczyk, who was the first of the regional trio to jump on the bandwagon, said MXI Corp., the parent company, discovered a means to produce chocolate that doesn’t destroy the antioxidant properties found naturally in cacao. Xocai (pronounced show-SIGH) includes healthy additives like flaxseed and trendy acai to produce sweet treats that rivals raw vegetables in the good-for-you department.
Kowalczyk said eating one square of Xocai provid-es the same nutritional value as consuming a half-pound of spinach.
The taste, she adds, “is fantastic.
“It’s really light on the palate,” she said, because the product contains no milk or fillers found in commercially-produced chocolate.
Xocai comes in a variety of forms, including bars, nuggets, cookies, an energy bar and an energy drink.
More information about the product can be found at www.mxicorp.com and www.chocolatebloom.com.