LtE bug

Perplexed by price

Perplexed by price

I have been a subscriber to The Seattle Times since the daily paper cost 50 cents and the Sunday was 75. The daily now costs $2 and the Sunday costs $4. Now I’m no marketing genius, but when you have a product that fewer and fewer people are buying and you don’t make your money from the sale of the product directly but from the advertising that you can sell based on your readership, how is continually raising the price of your already unpopular product going to increase your readership?

I have attempted to broach this subject with the Times, but they don’t respond to my repeated efforts to explain how ridiculous this seems to, what I would like to think would be, the average reader. Now I can afford the cost, but I am seriously coming around to the idea of cancelling my subscription just on principle, since I can’t seem to get the editors of the Times to understand that, to me, this is the stupidest marketing strategy ever! If any of you readers of our paper can explain this to me, I would be delighted to hear it.

Larry Benson

Enumclaw




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