Not all support city logo

A recommended long-term marketing campaign, aimed at helping Enumclaw attract outsiders’ dollars, is expected to be unveiled next week.

A recommended long-term marketing campaign, aimed at helping Enumclaw attract outsiders’ dollars, is expected to be unveiled next week.

And, when the paid consultants from Destination Development make their Monday night presentation before the City Council, it is expected that a key element of that plan will not be universally liked.

A proposed logo for the city – a small piece of artwork that would be used on everything from stationery to promotional materials and perhaps signage – had some in the community grumbling when it was discreetly displayed to members of a few key groups.

Currently, the city logo incorporates a mountain and a tree.

Destination Development’s alternative features a barn and silo, with a horse-drawn carriage in front. It ties in with the city’s goal of developing itself into a magnet for equestrian enthusiasts and turning the Enumclaw Expo Center into a horse-friendly complex rivaling any in the region.

Those who have complained about the proposed logo generally believe it just doesn’t capture the essence of Enumclaw. A common theme is that emphasizing “equestrian” might be fine, but the city’s proximity to Mount Rainier shouldn’t be ignored.

“It just doesn’t say ‘Enumclaw,’” said Bev Olson, president of the Enumclaw Chamber of Commerce.

There were enough concerns expressed within the chamber membership to prompt the board of directors to conduct a survey of its members. Results of that survey will be shared during Monday’s council meeting. It begins at 7:30 at City Hall, 1339 Griffin Ave.

The city has not gone entirely public with the logo, preferring that it be kept largely under wraps until it can be displayed in the proper context. Monday’s meeting is expected to have Destination Development presenting a “style guide” that shows how the city can best use its new logo and other elements of a tourism plan.

Mayor John Wise and other city leaders point out that no logo would satisfy all segments of the community.

“You can’t please everyone,” Wise said, noting that the logo is meant to market the Expo Center as a destination for visitors. Once visitors are here, Wise said, efforts will certainly be made to direct them through all parts of the community.

Wise supports the logo proposed by Destination Development, citing the company’s history of working with communities to enhance their tourism trade. “They’ve done thousands of logos‚“for communities of all sizes, he said.

Wise is a fan of the logo.

“I like it. It’s sharp and it’s clear,” he said, adding that it sets Enumclaw apart from others in the region, especially those who market the mountain as a reason for visiting.

“Ours is not the same as theirs,” he said. “I guarantee it.‚Äù

Reach Kevin Hanson at khanson@courierherald.com or 360-802-8205.


Talk to us

Please share your story tips by emailing editor@courierherald.com.

To share your opinion for publication, submit a letter through our website https://www.courierherald.com/submit-letter/. Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) Please keep letters to 500 words or less.

More in News

Courtesy of the Washington State Department of Health
COVID-19 cases, hospitalizations are rising in Washington

Data suggests the vaccine is effective in preventing hospitalization for COVID-19

File photo
King County Council OKs millions for courts overwhelmed by pandemic backlog

Some lawyers testified that the backlog has created an “access to justice” problem.

Image courtesy the National Park Service
Mt. Rainier seeks public input on air tour plan

Park Service wants to formalize flight standards around the mountain.

Photo courtesy of King County
King County announces purchase agreement of Federal Way hotel

Hotel and two additional Seattle properties to become part of county’s Health Through Housing homelessness program.

File photo
Brief history of rats in the Puget Sound region – and the problem they present

Local exterminator noticed big change in rats over the past 40 years.

Sponsor of the motion to establish guidelines for the removal of encampments, Councilmember Reagan Dunn (courtesy of King County Council)
King County Council discusses policy for removal of homeless encampments

Still unclear what the standards will be, who will enforce it, and how jurisdictions will interact.

Mt. Rainier
Input sought regarding visitor use on Mount Rainier’s south side

Public can weigh in as National Park Service ponders visitor use at Nisqually-to-Paradise corridor.

The Enumclaw Youth Center, operated by the Y Social Impact Center in Enumclaw
Donations sought for kids heading back to school

Annual effort has started to provide back-to-school supplies to kids from low-income families.

Police lights
Enumclaw, Black Diamond police blotter | July 12 – July 22 |

DUIs, after-hours golfing and a found Labrador retriever

Most Read